Planning and identifying the target audience are significant first steps to the development of a successful program. From start to finish, Center Street Marketing produces grassroots campaigns and distribution for progressive candidates, organizations, and brands that produce results.
We don’t just merely help you generate leads for your database. Instead, we work to find solutions that result in demand generation for your products and services. With a truly in depth understanding of the marketing process, we work with our clients to establish measurable goals that can grow your customer base efficiently.
Accurate data collection is incredibly important to any market research project, which is why we prefer to utilize face-to-face (in-person) interviews. In this type of setting, our interviewers not only capture the required data, but can also observe emotions, body language, and behaviors from the interviewee. In some cases, the non-verbal data can be the key to understanding which variables motivate your target audience. Center Street Marketing has the ability to use mobile applications that give us many options to extract field data from a specific demographic or location. Whether it’s employing surveys, focus groups, or opinion polls, Center Street Marketing can provide actionable insights that help you make impactful decisions or drive growth.
Personal contact is still the most effective method of communication when your objective is to motivate or persuade a specific segment. Center Street Marketing combines grassroots structure with cutting edge tools to build and execute canvass programs that effectively deliver your message to the target audience. Whether you simply want to focus on one neighborhood or an all out campaign in multiple cities, canvassing is a tried and true method that can generate tremendous results.
Our grassroots marketing program personalizes your campaign through the use of coordination, cutting edge technology and relevant data to deliver the message directly to the target audience. By purposely focusing our resources on small targeted campaigns, we not only keep it cost effective, but can also capitalize on current social trends and appeal directly to our audience. Center Street Marketing will work with you to design your campaign to think big, but start small with a creative twist, emotional message, or PR stunt to spread the message to a much larger audience through a combination of social media and word of mouth. Let us help you cultivate and implement a grassroots marketing strategy that can increase awareness, as well as your customer base.
At Center Street, event marketing starts with creativity, is molded from experience, and designed to be engaging. The landscape of building awareness takes advantage of numerous digital and social platforms, which vastly increase the value of face-to-face events. Most brands see event marketing as an essential part of their integrated marketing portfolio, which allow them to extend relationships beyond the first impression. As a professional event marketing company, we take a strategic approach to develop a unique client specific program that produce measurable results.
There is only one chance at a first impression. Envision the kind of impression you want customers or guest to have, and how much easier it would be to make happen by using greeters. The value you receive easily exceeds the monetary investment. The compliments and higher survey results will show you how valuable it was having guest met as they entered your event.
In today’s economy, consumers want to know what they’re getting. Regardless if it’s a dietary supplement, face lotion or a new energy drink, sampling is a way to gain consumer confidence and lower the perceived risk of trying something new. We can work with your team to design your Demo program to be as complex as a manufacturer hosted sampling program in connection with a large multimedia campaign, or as simple as a seasonal sampling station. Center Street Marketing Brand Ambassadors are trained to be engaging and knowledgeable about your product to create a positive impression with the potential customer. The more exposure your product has to new customers increases brand awareness and can be directly correlated to higher sales.
Issue advocacy is about treating an idea as a brand. Whether you’re attempting to pass a bill through the legislature or seeking a permit from the city council, advocacy can be vital to your success. Center Street Marketing creates and implements strategic issue advocacy campaigns that identify and utilize existing resources to influence the target audience and generate positive outcomes.
Signature collection for proposed ballot initiatives can be made an easy task to organize and manage when you work with Center Street Marketing. We are ready to assess your resources and goals, then design a custom petition program to meet your objectives. In order to ensure the program runs smoothly, we carefully check petitions for suspicious trends and manually cross off any duplicates. Our senior staff closely supervises the agents who gather signatures to ensure valid signature results are met within the fastest possible time frame at the lowest possible cost.
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